WordPress is probably the most popular website content management system available, due to its ease of use, regular updates and the fact that it’s free to use. When you combine that with the open-source nature of the CMS, proving you with access to literally thousands of plugins for a myriad of different purposes, you’ve got a powerful tool at your disposal.
There are a huge number of plugins available, allowing you to do everything from adding contact forms, polls and interactive elements to placing music and video players on your site. This article focuses on those plugins available that can help you improve your on-site SEO, subsequently increasing rankings and website traffic. Here are some of the more useful SEO plugins we’ve come across during our web design contracts:
All-In-One SEO Pack
The All-In-One SEO Pack is an excellent plugin that allows you to edit your page titles, home title, meta descriptions, meta keywords, avoid duplicate content and alter your URL’s, as well as numerous other features. An excellent plugin for improving your overall on-site optimisation level and one that’s simple to use, even for SEO beginners.
SEO Slugs removes the stop words from your URL’s, improving them for search engines. Stop words are words like ‘and’, ‘to’, ‘as’, etc. and their removal improves your URL optimisation; leaving only pertinent keywords. Once the plugin is activated the process is automatic, meaning you don’t have to worry about optimising your URL’s manually.
This is a great plugin for adding robots meta data to any page or post on your website. You can choose to nofollow or noindex outbound links, as well as preventing the indexing of duplicate or content-less pages on your site, such as search results, archive and login pages.
Redirections allows you to add permanent 301 redirects to your website extremely easily, without having to edit the htaccess file. Quick, simple and effective, a must-have if you’re looking to redirect 404 error pages to relevant landing pages.
The Sitemap Generator automatically builds HTML sitemaps for your website – if you’d prefer an XML sitemap you can submit straight to Google, you should opt for the Google XML Sitemaps plugin.
SEO Friendly Images
Image searches shouldn’t be underestimated as a method of increasing website traffic; Google handles millions of image searches every day and you should be aiming to take advantage of that. SEO Friendly Images allows you to quickly and easily add titles and alt tags to your images, improving their indexing by search engines and thus your chance of appearing high up in image searches.
If you need an SEO based web design, online marketing or just a discussion regarding your current website or online marketing strategy, get in touch with us using the contact form or call us on 0203 397 2290