PPC is the process of paying/bidding on your chosen keywords to appear on the ‘Sponsored Listings’ on the search engines. IN simple terms each time someone searches and clicks on your advert, you get charged a fee by the search engines.
PPC can be a very effective tool to generate near-instant, targeted site traffic although there is a cost attached! Many of our clients use PPC on an ongoing basis to compliment their organic search rankings (from SEO).
All major PPC networks allow you to run your own campaigns, but like anything there is a right way and a wrong way to do it! In some cases we have taken over existing PPC campaigns and not only slashed the amount the client is spending, but also drastically increased the conversion rates of their campaigns.
Whether its taking over an existing one or setting up a brand new PPC campaign for you, our experienced and qualified PPC team can help.
All our PPC packages include weekly bid management and monthly reporting.
Book a PPC review or call 01905 887720.